POKERSTARS PARTNERS WITH DETROIT RED WINGS IN FIVE-YEAR SPONSORSHIP DEAL
FIRST POKERSTARS DEAL OF ITS KIND IN THE US PUTS FAN EXPERIENCE AT THE HEART OF THE ACTION
PokerStars has become the new official partner of the Detroit Red Wings, in a five-year sponsorship deal, that marks the first of its kind for the global entertainment brand in the US.
Following the rapid growth of online poker in the US, and a highly engaged PokerStars community in Michigan, this major partnership will offer fans and players a powerful combination of entertainment through leading poker and casino gaming experiences.
With a mission to heighten the fan experience and continue to deliver more to the PokerStars community, the two are joining forces to deliver new games and events featuring epic rewards such as signed memorabilia, merchandise and tickets, as well as epic opportunities and experiences. In addition to the use of team marks in advertising and marketing, PokerStars and PokerStars Casino will also be featured prominently throughout Detroit Red Wings games.
“We are extremely proud and excited to build a long-term relationship with such an iconic NHL team as the Red Wings,” said Severin Rasset, PokerStars US Managing Director. “Through this partnership, we look forward to delivering epic experiences for our PokerStars community, expanding on what we can offer our Michigan based players, as well as those across the rest of the US.”
Come and play.